Vayuvee Gupta

Nike Spec Campaign

Type

Commercial (Spec / University Project)

Year

2024

Duration

One 30s spot + two short reels

Role

Gaffer (all three pieces)

Director

Anastasiia Zatsepina

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Synopsis

Three deliverables from a single desert shoot, each with its own concept.

Contribution

Lit a 20+ crew desert location shoot across all three pieces.

The Chaos

Every single element fought back: wind, equipment, exposure, heat, working with actors in the elements, and the logistics of transport in a desert location.